Gloerich on New Media and Community Management

Social Media is all about engaging with your (potential) crowd, I’m going to show one very good way to engage with people who join your LinkedIn-group.

On your website you create useful content and whenever somebody finishes consuming it, you want to be as helpful as you can be to get him/her to read more of your content. Actually, when somebody clicks to the next article or to any other feature on your site, you want to whisper in his ear: “Yes, very good choice. Keep going”. Of course this might annoying every mouse-click but is essentially what you’re doing with good (interaction) design. Every time the user clicks he gets either satisfied, surprised or disappointed.

The moment you’ve been waiting for

I’m working a lot with LinkedIn lately and I even after a few weeks of heavy usage I still find out ways to really take LinkedIn to the next level. One of the most striking examples are automatic responses to activity in a group you are manager of. This is exactly the “Yes, very good choice. Keep going”-moment you’ve been waiting for. The person who joins actually expects a response and you can easily satisfy him by the default “Congratulations! You have been approved to join the group xxxx” or you can write something yourself. Something way better. Something that might trigger a newborn member to participate.

How do you do this?

You need to go to the group you are manager of and select the Manage-tab

After clicking on that tab you see a menu on the right-hand side, click on ‘Manage Templates’.

There are 4 templates, from which the ‘Welcome Message’ is the most important by far.

Click on and get creative with the message you want you newly joined group-member to read.

Now what?

You can figure out the message I created by becoming member of the ‘NGN’ group on LinkedIn.

What hidden features have you found on LinkedIn?